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Coppertone is Now at Bayer

German giant completes purchase of Merck's consumer care unit.

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By: Christine Esposito

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Bayer has completed the acquisition of the consumer care business of the US pharmaceuticals group Merck & Co., Inc. While the deal was mainly comprised of products in the cold, allergy, sinus and flu cateories, the purchase also included iconic US sun care brand Coppertone.   “This acquisition is a milestone for Bayer and we intend to continue the expansion of our attractive over-the-counter business both through organic growth and bolt-on acquisitions,” explained Bayer CEO Dr....

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